Steven Land Launches Spring 2018 “Harlem Stories”
Men’s Fashion Brand Goes Uptown For Spring 2018
Steven Land, the men’s fashion brand, launches its Spring Collection, Harlem Stories. The collection captures the spirit of Uptown’s rich fashion history. For decades, Harlem has set trends and influenced fashion globally. This seasons’ line took inspiration from the “Dapper Dan’s” and has something for both dress up and casual days. The marketing campaign features talented actor Jay Hunter from Max Payne, If Loving You Is Wrong and soon to be released Acrimony. “Hunter is the perfect fit to showcase the new fashion renaissance and tell the Steven Land, ‘Harlem Story.’ He is a former athlete, fitness buff, amazing actor and fashion enthusiast,” says Steven Landman.
Spring 2018 has raised the fashion bar for Steven Land. The fashion brand will highlight a new casual line as well as new shoe collection. The casual line focus is on colorful inspirations that can be worn daily. The shoe collection will also feature new styles and soft bottoms to compliment the casual side of Harlem Stories. The line will hit stores in early March and available on line at www.stevenland.com now.
The Steven Land line which has been mostly known for its’ fabulous shirts and ties has expanded its offering to include suits, shoes, socks, hats and watches. The pop-up concept store in Harlem is open 7 days from 10-8pm, complete with an in-store stylist and tailoring services. You can also find the entire line at www.stevenland.com.
Steven Landman came to America in 1986 from Israel and began selling ties for his brother at New York City flea markets. The marketplace was a haven for immigrants. It was a cornucopia of interesting individuals who brought with them their own unique cultures, backgrounds and styles. Landman interacted with them on a daily basis and developed an affinity for what the public liked regardless of gender, race or color. When Landman’s brother opened a New York haberdashery called “Tie One,” Landman became a buyer and a few years later he launched Steven Land.