Yvonne Orji and Colgate Team Up To Help Consumers Get “Totally Ready” for Life’s Unexpected Moments
Colgate Total® has joined forces with popular actress and comedian Yvonne Orji to help consumers get and stay “Totally Ready®” just in time for Valentine’s Day. This new Totally Ready campaign informs consumers that taking care of their whole mouth health — healthy gums, teeth, cheeks and tongue — lets them be Totally Ready for whatever life brings them.
The multitalented Yvonne Orji was one of the most talked about breakout stars in 2017. “I am so excited about this partnership with Colgate Total,” shared Yvonne. “A healthy smile has always been important to me. My healthy smile makes me feel good. When I feel good, I feel totally ready for whatever comes my way. Last year was a really good year for me. I want to take that and make it bigger and better for 2018. So, not only do I need to be totally ready, I know that I must stay ready.”
With the upcoming taping of the highly anticipated third season of the hit cable show, Insecure, in which she co-stars, writing and executive producing her own sitcom, and her role in an upcoming comedy film, Night School with Kevin Hart, set to be released in the fall, Orji knows she must be Totally Ready in 2018.
As part of this new campaign, Orji will be sharing her Totally Ready moments on Instagram and will be featured in an upcoming Totally Ready video that will be featured on Essence.com, one of the leading online destinations for African American women.
“Colgate is thrilled to partner with this multitalented star as we witness her amazing journey,” said Carla Kelly, General Manager, Multicultural Marketing, Colgate-Palmolive.
Colgate Total toothpaste is clinically proven to help prevent or reverse gingivitis, the most common form of gum disease. It is the only FDA-approved1 and American Dental Association-accepted toothpaste2 to help prevent gingivitis. With regular, twice-daily brushing, gum health can improve in as little as four weeks3 with Colgate Total.
To catch some of Yvonne Orji’s Totally Ready moments, follow @Colgate and @YvonneOrji on Instagram, using #ColgateSmile.
About Colgate Total Toothpaste
Colgate Total toothpaste has a formula clinically proven to actively fight germs for 12 hours. It is the only FDA-approved1 and American Dental Association-accepted toothpaste2 to help prevent gingivitis. Colgate Total toothpaste is also the number one toothpaste recommended most by dentists and hygienists. For more information about Colgate Total® toothpaste, visit www.ColgateTotal.com.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com.
About Yvonne Orji
Yvonne Orji is a Nigerian-American actress and comedienne who stars in HBO’s critically acclaimed comedy series Insecure. The show follows the friendship of two modern-day black women, and all their uncomfortable experiences and racy tribulations. Yvonne is also a distinguished stand-up comedian. Most recently, she opened for Chris Rock in Atlanta and New York. Yvonne is also known for her inspiring TED Talk, “The Wait is Sexy,” in which she discusses her virginity and decision to wait until marriage. This fall, she will be making her feature film debut in Universal’s Night School alongside Kevin Hart and Tiffany Haddish.
She is also currently developing a half-hour sitcom based on her life, entitled First Gen, that Oprah Winfrey and David Oyelowo are executive producing. The show is a comedy about a Nigerian girl who trades medical school for a career in stand-up comedy and the adventures that ensue after her strict African mother discovers her plans.
1 Colgate Total toothpaste is approved through the New Drug Application process to help prevent gingivitis. Not approved for the prevention or treatment of serious gum disease or other diseases. As shown in 6-month clinical studies of the general population.
2 Colgate Total toothpaste is approved through the New Drug Application process to help prevent gingivitis. Not approved for the prevention or treatment of serious gum disease or other diseases. As shown in 6-month clinical studies of the general population.
3 Results improve with continued twice-daily use, as shown in 6-month clinical studies of the general population.